In short
New rules for financial product online marketing take effect, emphasizing资质 (qualification) requirements.
What happened
China’s regulators have introduced new regulations for financial product online marketing. These rules require companies to have proper资质 (qualification) before promoting financial products online.
Why it matters
This move aims to protect consumers from fraudulent financial promotions. It ensures that only qualified entities can market financial products, reducing the risk of scams.
What changes now
Companies must now prove their资质 (qualification) to engage in online financial product promotion. This includes obtaining licenses and meeting specific regulatory standards.
What to watch next
Industry experts will monitor how these new rules impact online financial marketing and consumer trust. Changes in compliance and consumer behavior are expected.
Source
https://www.chinanews.com.cn/cj/2026/09-30/10705948.shtml